Brave Camp 2025
Brand Identity · Campaign Design
A flexible identity system for Brave Camp 2025, applied across branded touchpoints, graphics, and campaign materials.
PLAN A is a lyric video created for recording artist Ski Team’s single “Plan A.”
The project focused on building a typographic visual language that could carry the tone, rhythm, and emotional atmosphere of the track across motion.
Design
The visual system centers typography as both image and pacing device.
Through scale, movement, repetition, and contrast, the video translates the song’s energy into a motion-driven experience.
Graphic assets and type treatments were developed to support the track’s shifting intensity while maintaining a cohesive visual language.
Outcome
- A completed lyric video for Ski Team’s single “Plan A”
- A motion system built through typographic animation and graphic assets
- A visual direction that supports the single’s release across digital platforms
Context
Role
Design Assist
Duration
2 weeks
Skills
After Effects, Illustrator
Collaborators
Jesse Johanning (Design Lead), Ski Team
Website
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