Social media campaign and visual identity for Brave Camp 2025 by Today, I'm Brave, developed with David&Goliath .
The work introduces a bold, modular system designed to increase engagement, drive signups, and expand reach across digital platforms.
Design
The visual system centers on a high-contrast palette with bold typographic hierarchy.
Iconography and graphic motifs were developed to represent the camp’s core values, creating a recognizable and repeatable language across posts, stories, and campaign materials.
Outcome
- A cohesive social media campaign across Instagram posts and stories
- A flexible visual identity system adaptable across multiple content types
- Branded assets designed to increase engagement and support signups and donations
Context
Role
Design Intern
Duration
2 months
Skills
Illustrator, Photoshop, Figma, Creative Direction, Media Channel Strategy
Collaborators
Michael Molinaro, Max Olson, David Angelo