KATELYN LEE
Katelyn Lee Is Online project hero image
Brave Camp 2025
2025
Social media campaign and visual identity for Brave Camp 2025 by Today, I'm Brave, developed with David&Goliath . The work introduces a bold, modular system designed to increase engagement, drive signups, and expand reach across digital platforms.
Design
The visual system centers on a high-contrast palette with bold typographic hierarchy. Iconography and graphic motifs were developed to represent the camp’s core values, creating a recognizable and repeatable language across posts, stories, and campaign materials.
Outcome
  • A cohesive social media campaign across Instagram posts and stories
  • A flexible visual identity system adaptable across multiple content types
  • Branded assets designed to increase engagement and support signups and donations
Context
Role Design Intern
Duration 2 months
Skills Illustrator, Photoshop, Figma, Creative Direction, Media Channel Strategy
Collaborators Michael Molinaro, Max Olson, David Angelo

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