GEMS
Brand Identity · UI Design
A concept platform for discovering local gems, combining brand identity with a digital experience built around exploration and access.
Visual identity and social campaign for Brave Camp 2025 by Today, I'm Brave, developed at David&Goliath for Today, I'm Brave.
The project introduces a bold, modular brand system that extends across digital touchpoionts, translating the organization's mission into a bold and recognizable visual language.
Design
The identity centers on a high-contrast palette with bold typographic hierarchy.
Iconography and graphic motifs were developed to represent the camp’s core values, creating a recognizable and repeatable language across posts, stories, and campaign materials.
Outcome
- A cohesive social media campaign across Instagram posts and stories
- A flexible visual identity system adaptable across multiple content types
- Branded assets designed to increase engagement and support signups and donations
Context
Role
Design Intern
Duration
2 months
Skills
Illustrator, Photoshop, Figma, Creative Direction, Media Channel Strategy
Collaborators
Michael Molinaro, Max Olson, David Angelo
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